Market for Impact

Summary

What do they do? Exact recipient EIN27-1530938 sells and supports AEDs, provides training and accepts subsidy requests. Its global installed stock is not a Bay population or count of additional lives saved. More

Why this approach interests us

New equipment can enable earlier response; maintenance may improve existing equipment's actual readiness.

Our main reservations

Most revenue is paid services. Public/owner replacement, site arrest incidence and maintenance's incremental readiness are unmeasured.

What do you get for your dollar?

Central donor cost per10 QALYs: $11.08M total, $12.31M US, $15.83M Bay and $73.86M SF. Favorable joint total remains $478,425. This is a conditional prior model, not a verified offer. Inspect formulas, inputs and sources.

full gift: $100,000 — 30% new systems;30% maintenance;40% health unquantified, cost retained.
central total health: 0.090263 QALYs — US0.081237 / Bay0.063184 / SF0.013539; geographic fractions are priors.
associated resources: $107,166 gross /$103,920 conditional net — Includes site resources and incremental medical allowance; not complete societal accounting.

1. What do they do?

Exact recipient EIN27-1530938 sells and supports AEDs, provides training and accepts subsidy requests. Its global installed stock is not a Bay population or count of additional lives saved.

Allocate the whole gift

New five-year supported catchments and separate existing-AED maintenance years; other activities retain cost.

Remove financing and population overlap

Public district and owner alternatives reduce additional activity; distinct catchments prevent repeated rescue credit.

Value earlier effective response

A small maintenance readiness change is separate from a larger new-system change; one first eligible event and finite survivor health.

Scope of this review. No unchanged transfer of the CPR-plus-AED trial benefit to maintenance; no added benefits across colocated devices, repeat arrests, public funders or partners.

2. Monitoring and information sharing

993 community units; structured volunteer response

Cluster randomized trial. 30 survivors/128 arrests versus15/107; randomized-unit survivor-count comparison.

Our assessment. Supports new response-system plausibility. Does not measure maintenance versus already installed AEDs or establish the model's conditional per-arrest effect.

Worldwide AED sites; some Bay partnerships

Official service and intake pages; FY2025 tax filing. Current maintenance/subsidy pathways and fee-dominated revenue verified.

Our assessment. No observed whole-gift allocation, marginal readiness, unique-site incidence or residence shares.

3. Qualitative assessment

New equipment can enable earlier response; maintenance may improve existing equipment's actual readiness.

Key reservations

Paid public/owner services could replace donations completely.
Five-year new-system cash is a planning bundle and the early-response contrast is unmeasured.
The total effect is small and both central and favorable joint cases fail the threshold.
Partial resources include no quantified opportunity cost of the retained unmodeled portfolio beyond the full gift; displaced health remains independently parameterized.

Benefits not included in our estimate

Repeated arrests and multiple AEDs rescuing the same person
Education, awareness and nonfatal morbidity without explicit causal bridges
Partner/public-funded benefits already present without the gift
Unmeasured noncardiac or community spillovers

4. What do you get for your dollar?

Finite first-event catchments, separate new and maintenance contrasts

All causal, marginal allocation and geographic inputs are explicit uncalibrated priors. Prices are planning anchors, not a promised marginal offer.

A better life is our comparison unit of 10 additional quality-adjusted life years (QALYs), potentially spread across people. These are uncertain estimates, not measured returns or verified donation offers.

How we calculate the estimate

Per branch: N = gift × allocation /cash × additionality × distinct fraction. Q = N × coverage change × survival gain × utility × exp(−discount×delay) × integral[0,min(active,H)] hazard×exp(−(hazard+discount)t)×annuity(mortality+discount,H−t)dt. Subtract gift-date direct and alternative health losses.
Central total0.09026294 / US0.08123665 / Bay0.06318406 / SF0.01353944 QALYs.

Model inputs and assumptions

gift: 100000 (range: Domain and signed scenarios in reproducible calculator/model). See research/review for counterfactual, duration, geography and cost definitions. Specified gift.
new allocation: 0.3 (range: Domain and signed scenarios in reproducible calculator/model). See research/review for counterfactual, duration, geography and cost definitions. Explicit prior or planning assumption.
maintenance allocation: 0.3 (range: Domain and signed scenarios in reproducible calculator/model). See research/review for counterfactual, duration, geography and cost definitions. Explicit prior or planning assumption.
new cash: 6800 (range: Domain and signed scenarios in reproducible calculator/model). $3,000 equipment+$1,200 initial training+$1,200 refresher allowance+four $350 renewals; first year included. Planning bundle, not quote. Explicit prior or planning assumption.
maintenance cash: 350 (range: Domain and signed scenarios in reproducible calculator/model). Current $350 annual service price for most models; marginal fully allocated transfer uncertain. Explicit prior or planning assumption.
new additionality: 0.5 (range: Domain and signed scenarios in reproducible calculator/model). See research/review for counterfactual, duration, geography and cost definitions. Explicit prior or planning assumption.
maintenance additionality: 0.5 (range: Domain and signed scenarios in reproducible calculator/model). See research/review for counterfactual, duration, geography and cost definitions. Explicit prior or planning assumption.
new distinct: 0.9 (range: Domain and signed scenarios in reproducible calculator/model). See research/review for counterfactual, duration, geography and cost definitions. Explicit prior or planning assumption.
maintenance distinct: 0.9 (range: Domain and signed scenarios in reproducible calculator/model). See research/review for counterfactual, duration, geography and cost definitions. Explicit prior or planning assumption.
new hazard: 0.05 (range: Domain and signed scenarios in reproducible calculator/model). See research/review for counterfactual, duration, geography and cost definitions. Explicit prior or planning assumption.
maintenance hazard: 0.05 (range: Domain and signed scenarios in reproducible calculator/model). See research/review for counterfactual, duration, geography and cost definitions. Explicit prior or planning assumption.
new active: 5 (range: Domain and signed scenarios in reproducible calculator/model). See research/review for counterfactual, duration, geography and cost definitions. Explicit prior or planning assumption.
maintenance active: 1 (range: Domain and signed scenarios in reproducible calculator/model). See research/review for counterfactual, duration, geography and cost definitions. Explicit prior or planning assumption.
new baseline: 0.3 (range: Domain and signed scenarios in reproducible calculator/model). See research/review for counterfactual, duration, geography and cost definitions. Explicit prior or planning assumption.
maintenance baseline: 0.85 (range: Domain and signed scenarios in reproducible calculator/model). See research/review for counterfactual, duration, geography and cost definitions. Explicit prior or planning assumption.
new increment: 0.4 (range: Domain and signed scenarios in reproducible calculator/model). See research/review for counterfactual, duration, geography and cost definitions. Explicit prior or planning assumption.
maintenance increment: 0.05 (range: Domain and signed scenarios in reproducible calculator/model). See research/review for counterfactual, duration, geography and cost definitions. Explicit prior or planning assumption.
survival gain: 0.1 (range: Domain and signed scenarios in reproducible calculator/model). See research/review for counterfactual, duration, geography and cost definitions. Explicit prior or planning assumption.
horizon: 10 (range: Domain and signed scenarios in reproducible calculator/model). See research/review for counterfactual, duration, geography and cost definitions. Explicit prior or planning assumption.
mortality: 0.1 (range: Domain and signed scenarios in reproducible calculator/model). See research/review for counterfactual, duration, geography and cost definitions. Explicit prior or planning assumption.
utility: 0.7 (range: Domain and signed scenarios in reproducible calculator/model). See research/review for counterfactual, duration, geography and cost definitions. Explicit prior or planning assumption.
discount: 0.03 (range: Domain and signed scenarios in reproducible calculator/model). See research/review for counterfactual, duration, geography and cost definitions. Explicit prior or planning assumption.
delay: 0.05 (range: Domain and signed scenarios in reproducible calculator/model). See research/review for counterfactual, duration, geography and cost definitions. Explicit prior or planning assumption.
us share: 0.9 (range: Domain and signed scenarios in reproducible calculator/model). See research/review for counterfactual, duration, geography and cost definitions. Explicit prior or planning assumption.
bay share: 0.7 (range: Domain and signed scenarios in reproducible calculator/model). See research/review for counterfactual, duration, geography and cost definitions. Explicit prior or planning assumption.
sf share: 0.15 (range: Domain and signed scenarios in reproducible calculator/model). See research/review for counterfactual, duration, geography and cost definitions. Explicit prior or planning assumption.
harm us share: 0.9 (range: Domain and signed scenarios in reproducible calculator/model). See research/review for counterfactual, duration, geography and cost definitions. Explicit prior or planning assumption.
harm bay share: 0.7 (range: Domain and signed scenarios in reproducible calculator/model). See research/review for counterfactual, duration, geography and cost definitions. Explicit prior or planning assumption.
harm sf share: 0.15 (range: Domain and signed scenarios in reproducible calculator/model). See research/review for counterfactual, duration, geography and cost definitions. Explicit prior or planning assumption.
harm per added course: 0 (range: Domain and signed scenarios in reproducible calculator/model). See research/review for counterfactual, duration, geography and cost definitions. Explicit prior or planning assumption.
independent harm q: 0 (range: Domain and signed scenarios in reproducible calculator/model). See research/review for counterfactual, duration, geography and cost definitions. Explicit prior or planning assumption.
alternative health q: 0 (range: Domain and signed scenarios in reproducible calculator/model). See research/review for counterfactual, duration, geography and cost definitions. Explicit prior or planning assumption.
new outside: 500 (range: Domain and signed scenarios in reproducible calculator/model). See research/review for counterfactual, duration, geography and cost definitions. Explicit prior or planning assumption.
maintenance outside: 50 (range: Domain and signed scenarios in reproducible calculator/model). See research/review for counterfactual, duration, geography and cost definitions. Explicit prior or planning assumption.
medical per added survivor: 25000 (range: Domain and signed scenarios in reproducible calculator/model). See research/review for counterfactual, duration, geography and cost definitions. Explicit prior or planning assumption.
real resource savings: 0 (range: Domain and signed scenarios in reproducible calculator/model). See research/review for counterfactual, duration, geography and cost definitions. Explicit prior or planning assumption.

Same whole $100,000 gift in every geographic denominator

central: Total 0.09026294 QALYs; donor $11,078,744 per10. total: Q=0.09026293892166742; donor/gross/net per10=11,078,744/11,872,634/11,513,041; us: Q=0.08123664502950069; donor/gross/net per10=12,309,716/13,191,816/12,792,267; bay: Q=0.0631840572451672; donor/gross/net per10=15,826,777/16,960,906/16,447,201; sf: Q=0.013539440838250113; donor/gross/net per10=73,858,294/79,150,895/76,753,604
favorable_joint: Total 2.09019016 QALYs; donor $478,425 per10. total: Q=2.0901901552219857; donor/gross/net per10=478,425/558,586/550,967; us: Q=1.8811711396997872; donor/gross/net per10=531,584/620,651/612,186; bay: Q=1.4631331086553898; donor/gross/net per10=683,465/797,980/787,096; sf: Q=0.31352852328329783; donor/gross/net per10=3,189,502/3,723,905/3,673,114
adverse: Total -0.09879990 QALYs; donor Unpriced per10. total: Q=-0.09879989517322428; donor/gross/net per10=unpriced/unpriced/unpriced; us: Q=-0.08891990565590185; donor/gross/net per10=unpriced/unpriced/unpriced; bay: Q=-0.06915992662125699; donor/gross/net per10=unpriced/unpriced/unpriced; sf: Q=-0.01481998427598364; donor/gross/net per10=unpriced/unpriced/unpriced
no_allocation: Total 0.00000000 QALYs; donor Unpriced per10. total: Q=0; donor/gross/net per10=unpriced/unpriced/unpriced; us: Q=0; donor/gross/net per10=unpriced/unpriced/unpriced; bay: Q=0; donor/gross/net per10=unpriced/unpriced/unpriced; sf: Q=0; donor/gross/net per10=unpriced/unpriced/unpriced
no_additionality: Total 0.00000000 QALYs; donor Unpriced per10. total: Q=0; donor/gross/net per10=unpriced/unpriced/unpriced; us: Q=0; donor/gross/net per10=unpriced/unpriced/unpriced; bay: Q=0; donor/gross/net per10=unpriced/unpriced/unpriced; sf: Q=0; donor/gross/net per10=unpriced/unpriced/unpriced
new_only: Total 0.05492596 QALYs; donor $18,206,326 per10. total: Q=0.05492596295119302; donor/gross/net per10=18,206,326/18,687,889/18,487,084; us: Q=0.04943336665607372; donor/gross/net per10=20,229,251/20,764,321/20,541,204; bay: Q=0.03844817406583511; donor/gross/net per10=26,009,037/26,696,984/26,410,119; sf: Q=0.008238894442678953; donor/gross/net per10=121,375,508/124,585,924/123,247,224
maintenance_only: Total 0.03533698 QALYs; donor $28,298,969 per10. total: Q=0.03533697597047441; donor/gross/net per10=28,298,969/29,578,326/28,971,919; us: Q=0.03180327837342697; donor/gross/net per10=31,443,299/32,864,806/32,191,021; bay: Q=0.024735883179332084; donor/gross/net per10=40,427,099/42,254,751/41,388,456; sf: Q=0.0053005463955711615; donor/gross/net per10=188,659,796/197,188,837/193,146,127
maintenance_null: Total 0.05492596 QALYs; donor $18,206,326 per10. total: Q=0.05492596295119302; donor/gross/net per10=18,206,326/19,468,160/18,877,219; us: Q=0.04943336665607372; donor/gross/net per10=20,229,251/21,631,289/20,974,688; bay: Q=0.03844817406583511; donor/gross/net per10=26,009,037/27,811,657/26,967,456; sf: Q=0.008238894442678953; donor/gross/net per10=121,375,508/129,787,732/125,848,127
target_null: Total 0.00000000 QALYs; donor Unpriced per10. total: Q=0; donor/gross/net per10=unpriced/unpriced/unpriced; us: Q=0; donor/gross/net per10=unpriced/unpriced/unpriced; bay: Q=0; donor/gross/net per10=unpriced/unpriced/unpriced; sf: Q=0; donor/gross/net per10=unpriced/unpriced/unpriced
target_failure_alternative_loss: Total -1.00000000 QALYs; donor Unpriced per10. total: Q=-1; donor/gross/net per10=unpriced/unpriced/unpriced; us: Q=-0.9; donor/gross/net per10=unpriced/unpriced/unpriced; bay: Q=-0.7; donor/gross/net per10=unpriced/unpriced/unpriced; sf: Q=-0.15; donor/gross/net per10=unpriced/unpriced/unpriced
negative_readiness: Total -0.04906847 QALYs; donor Unpriced per10. total: Q=-0.04906846670827267; donor/gross/net per10=unpriced/unpriced/unpriced; us: Q=-0.0441616200374454; donor/gross/net per10=unpriced/unpriced/unpriced; bay: Q=-0.03434792669579086; donor/gross/net per10=unpriced/unpriced/unpriced; sf: Q=-0.0073602700062409; donor/gross/net per10=unpriced/unpriced/unpriced
short_new_window: Total 0.04988750 QALYs; donor $20,045,103 per10. total: Q=0.049887495487728584; donor/gross/net per10=20,045,103/21,412,894/20,762,270; us: Q=0.04489874593895573; donor/gross/net per10=22,272,337/23,792,104/23,069,189; bay: Q=0.03492124684141001; donor/gross/net per10=28,635,862/30,589,848/29,660,386; sf: Q=0.007483124323159287; donor/gross/net per10=133,634,022/142,752,626/138,415,135
zero_horizon: Total 0.00000000 QALYs; donor Unpriced per10. total: Q=0; donor/gross/net per10=unpriced/unpriced/unpriced; us: Q=0; donor/gross/net per10=unpriced/unpriced/unpriced; bay: Q=0; donor/gross/net per10=unpriced/unpriced/unpriced; sf: Q=0; donor/gross/net per10=unpriced/unpriced/unpriced
complete_overlap: Total 0.00000000 QALYs; donor Unpriced per10. total: Q=0; donor/gross/net per10=unpriced/unpriced/unpriced; us: Q=0; donor/gross/net per10=unpriced/unpriced/unpriced; bay: Q=0; donor/gross/net per10=unpriced/unpriced/unpriced; sf: Q=0; donor/gross/net per10=unpriced/unpriced/unpriced
no_local_health: Total 0.09026294 QALYs; donor $11,078,744 per10. total: Q=0.09026293892166742; donor/gross/net per10=11,078,744/11,872,634/11,513,041; us: Q=0.08123664502950069; donor/gross/net per10=12,309,716/13,191,816/12,792,267; bay: Q=0; donor/gross/net per10=unpriced/unpriced/unpriced; sf: Q=0; donor/gross/net per10=unpriced/unpriced/unpriced
no_sf_health: Total 0.09026294 QALYs; donor $11,078,744 per10. total: Q=0.09026293892166742; donor/gross/net per10=11,078,744/11,872,634/11,513,041; us: Q=0.08123664502950069; donor/gross/net per10=12,309,716/13,191,816/12,792,267; bay: Q=0.0631840572451672; donor/gross/net per10=15,826,777/16,960,906/16,447,201; sf: Q=0; donor/gross/net per10=unpriced/unpriced/unpriced
high_outside_cost: Total 0.09026294 QALYs; donor $11,078,744 per10. total: Q=0.09026293892166742; donor/gross/net per10=11,078,744/14,254,305/12,815,930; us: Q=0.08123664502950069; donor/gross/net per10=12,309,716/15,838,116/14,239,922; bay: Q=0.0631840572451672; donor/gross/net per10=15,826,777/20,363,293/18,308,471; sf: Q=0.013539440838250113; donor/gross/net per10=73,858,294/95,028,698/85,439,533
donor_pays_outside: Total 0.08208376 QALYs; donor $12,182,677 per10. total: Q=0.0820837646684271; donor/gross/net per10=12,182,677/12,257,578/12,257,578; us: Q=0.07387538820158439; donor/gross/net per10=13,536,308/13,619,532/13,619,532; bay: Q=0.05745863526789896; donor/gross/net per10=17,403,824/17,510,826/17,510,826; sf: Q=0.012312564700264064; donor/gross/net per10=81,217,847/81,717,189/81,717,189
zero_resources_associated: Total 0.09026294 QALYs; donor $11,078,744 per10. total: Q=0.09026293892166742; donor/gross/net per10=11,078,744/11,078,744/11,078,744; us: Q=0.08123664502950069; donor/gross/net per10=12,309,716/12,309,716/12,309,716; bay: Q=0.0631840572451672; donor/gross/net per10=15,826,777/15,826,777/15,826,777; sf: Q=0.013539440838250113; donor/gross/net per10=73,858,294/73,858,294/73,858,294
signed_resource_savings: Total 0.09026294 QALYs; donor $11,078,744 per10. total: Q=0.09026293892166742; donor/gross/net per10=11,078,744/11,872,634/-5,105,076; us: Q=0.08123664502950069; donor/gross/net per10=12,309,716/13,191,816/-5,672,306; bay: Q=0.0631840572451672; donor/gross/net per10=15,826,777/16,960,906/-7,292,965; sf: Q=0.013539440838250113; donor/gross/net per10=73,858,294/79,150,895/-34,033,837

Uncertainty. Scenarios are not weighted confidence intervals. Negative health and zero local denominators are retained. Zero associated resources is not a general lower bound when signed savings are allowed.

5. Funding and previous grants

No costed unfunded site queue or measured marginal readiness contrast. This packet does not support the requested $100,000/10-QALY threshold.

Official subsidies and paid public partnership exist, but no verified remaining marginal package. FY2025 surplus/cash do not prove an unrestricted deployable tranche.

This review does not establish a verified marginal funding offer or a complete history of grants.

Donate

Opens the organization’s giving page. A general donation may not fund the specific activity modeled here; confirm allocation with the recipient.

6. Sources

Current services and donation values. Via Heart Project. Official program page. Published: Undated; current September 2026; retrieved: September 8, 2026.
Annual maintenance program. Via Heart Project. Official service price. Published: Page labeled 2025; current September 2026; retrieved: September 8, 2026.
Donation request and eligibility. Via Heart Project. Official intake form. Published: Undated; current September 2026; retrieved: September 8, 2026.
Peninsula Health Care District partnership. Via Heart Project. Official funded partnership. Published: Undated; current September 2026; retrieved: September 8, 2026.
Organization donation page. Via Heart Project. Official unrestricted donation endpoint. Published: Undated; current September 2026; retrieved: September 8, 2026.
FY2025 Form 990, primary e-file reproduced by ProPublica. Via Heart Project / IRS. Primary tax filing; not independent audit. Published: Filed May 8, 2026; year ended December 31, 2025; retrieved: September 8, 2026.
Public-access defibrillation and survival after out-of-hospital cardiac arrest. Public Access Defibrillation Trial Investigators / NEJM. Primary cluster randomized trial. Published: August 12, 2004; retrieved: September 8, 2026.
School AED services. Via Heart Project. Official service scope. Published: Undated; current September 2026; retrieved: September 8, 2026.

Annual expenses: years and sources

Average annual expenses (three consecutive fiscal years): $1,467,995. Organization size is separate from the modeled cost-effectiveness of a donation.

The Via Heart Project

Form 990/990-EZ reported whole-entity expenses; includes program, administration and fundraising costs, but excludes any costs netted against revenue.

Original returns checked for legal identity, full-year period and total expenses. Latest three linked original returns.