Summary
What do they do? Immunize.org provides vaccination guidance, translated patient information and practical tools for clinicians, including standing-order templates. It also coordinates coalitions, advises policy makers and helps clinical organizations improve vaccination delivery. Its potential health value comes from otherwise-missed effective vaccinations and better practice—not from downloads, subscribers or recognition lists alone.
Why we’re interested in this organization:
Standing orders and related workflow changes can increase vaccination in randomized studies, and the recipient has evaluated implementation in actual clinics.
A national library can support many practitioners at low distribution cost while translating changing clinical recommendations into usable tools.
Original financial filings and a recipient-authored five-clinic study make the funding and implementation assumptions inspectable.
Our main reservations:
There is no current measured link from unrestricted donations to additional effective practice implementation or completed vaccination.
Large reserves, government and industry support, existing free guidance and clinician capacity complicate next-dollar additionality.
Vaccine, age, season, timing and geography determine health yield; a generic vaccination count cannot support a single defensible QALY conversion.
What do you get for your dollar? $101.1M per better life: ten additional quality-adjusted life years in USA. Older-adult influenza implementation.
Observed downloads and roughly 50,000 subscribers demonstrate reach, not changed practice. The central judgment uses K=100, V=1000 and delta=.03: 3,000 additional at-visit doses per annual cost equivalent before funding response. With b=.25 and C=3247254 this is about 2.31 doses per $10,000 normalization. Each produces about .000451 net QALY before geography. The earlier 1,000-implementation alternative remains visible.
1. What do they do?
The current organization supplies clinician guidance, patient resources and coalition support, including an English/Spanish public-information site launched in 2025. Its standing-order tools help authorized personnel assess and vaccinate eligible patients under an approved protocol. The implementation guide requires leadership support, a responsible champion, training and local legal compliance; downloading a template is not implementation. The homepage was actively updating 2026–27 resources during review and distinguished professional-society guidance from CDC recommendations. This report evaluates the recipient, not individual clinical recommendations.
2. Monitoring and information sharing
The FY2025 original return and highlights report 5.2 million educational downloads,5.7 million VIS/translation downloads and over 50000 newsletter subscribers. These include repeat use and do not count additional vaccinations. The November appeal gives different download totals, so definitions or extraction periods need reconciliation. Honor rolls recognize existing policies; membership is not evidence the recipient caused adoption. A recipient-authored five-clinic study found modest, uneven gains after standing orders. Its original poster explicitly identifies changing denominators and data-extraction improvements behind some apparent gains.
3. Qualitative assessment
The five-clinic evaluation was before/after, not randomized against equivalent support. In contrast, the BE IMMUNE trial found a 5.1-percentage-point increase in vaccination during visits using reminders, automatically pended orders and clinician feedback; extra bidirectional texts did not add benefit. An older inpatient randomized trial found 42% versus 30% influenza vaccination with standing orders rather than reminders. These establish a workflow mechanism, not the impact of distributing a template. Current test-negative evidence estimated 31% effectiveness against hospitalization in adults 65+ in 2025–26. Mortality conversion remains a model judgment: CDC's methodology also transfers inpatient effectiveness to deaths and identifies coverage and surveillance limitations. The BE IMMUNE trial enrolled patients aged 50 and older (mean 65.8), not exclusively those aged 65 and older. The model's three-percentage-point transfer to the older subgroup is an analyst judgment, not a measured subgroup effect. Trial
4. What do you get for your dollar?
Our best estimate: About $101 million per 10 USA QALYs through older-adult influenza protection. We assume 100 otherwise-additional practice implementations, each reaching 1,000 eligible patients with a three-percentage-point uptake increase. After funding response, this gives about 2.3 additional doses per $10,000, at 0.000451 net QALY per dose before geography for one influenza season. We choose 100 otherwise-attributable practice implementations per annual cost equivalent, rather than the earlier 1,000-case probe. For scale, this is 0.2% of roughly 50,000 subscribers; subscribers are not unique practices and this is not measured conversion. The small conversion allows passive use, duplication and equivalent free guidance. A further 25% funding response allows reserves and substitution. Other vaccine health remains unpriced. Favorable, zero and adverse cases remain in the transparent model; positive scenarios are not confidence bounds or verified funding offers.
Model, assumptions and sensitivity
Ordinary unrestricted recipient support retains all programs, fundraising, administration, merchandise cost and investment-management costs. C=3247254 is FY 2025 tax functional expense plus 65922 COGS, a non-donated-service expense anchor, not cash flow or marginal cost. Annual financial series additionally includes 81792 recognized donated services in 2025. Donated information, external clinician implementation labor, vaccines and administration are not free societal resources. G=10000 is normalization only.
USA residents of 50 states andDC are the target. US clinical schedules, domestic coalitions and practice guidance support a predominantly domestic pathway, but the public websites and global policy advising also reach abroad. FY 2025 ScheduleF records 26524 international guidance expense inEastAsia/Pacific andEurope; that expenditure percentage does not measure health share. Conditional g=.95, stress.8–.99, is a judgment for the older-adult influenza pathway, not observed outcome attribution. Other geography and vaccine pathways remain unquantified.
At annual recipient scale, N=K×V×delta additional at-visit influenza doses from otherwise-attributable implementations. q=tau×(rD×e×L+rH×e×qH+rI×e×qI)−h net QALY per dose. Q_all=(G/C)×b×N×q + Q_other; Q_USA=Q_all×g in conditional homogeneous-geography tests. Price=10G/Q_USA if positive. Central b, K and g are judgments; other health remains unpriced. K discounts adoption that equivalent freely available guidance would cause anyway; b separately discounts donor/sponsor replacement or reserve financing. tau discounts later alternative vaccination and incomplete seasonal protection. h is incremental adverse burden relative to the actual alternative; under identical timely replacement vaccination both incremental protection and incremental harm are zero. Conditional cases set Q_other=0, not as a lower-bound claim.
- G
- 10000 USD normalization (judgment). Arithmetic only.
- FY2025 tax functional expense
- 3181332 USD (observed). PartIXallfunctions; COGS excluded by tax-form convention. [imm-tax25]
- FY2025 cost of goods sold
- 65922 USD (observed). PartVIII 10 b andScheduleD; restored once. [imm-tax25] [imm-d25]
- FY2025 donated services
- 81792 USD recognized resource value (observed). ScheduleDreconciliation; annualgross series includes it, support-dollar benchmark excludes it. [imm-d25]
- C
- 3247254 USD per annual recipient scale (judgment). 3181332+65922. All recipient functions retained. Alternative recognized-resourceC 3329046. Not a marginal cost quote. [imm-tax25] [imm-d25]
- b
- 0.25 funding-sensitive additionality (judgment). We choose 100 otherwise-attributable practice implementations per annual cost equivalent, rather than the earlier 1,000-case probe. For scale, this is 0.2% of roughly 50,000 subscribers; subscribers are not unique practices and this is not measured conversion. The small conversion allows passive use, duplication and equivalent free guidance. A further 25% funding response allows reserves and substitution. Other vaccine health remains unpriced. [imm-tax25] [imm-funding]
- K
- 100 otherwise-attributable practice implementations per annual scale (judgment). We choose 100 otherwise-attributable practice implementations per annual cost equivalent, rather than the earlier 1,000-case probe. For scale, this is 0.2% of roughly 50,000 subscribers; subscribers are not unique practices and this is not measured conversion. The small conversion allows passive use, duplication and equivalent free guidance. A further 25% funding response allows reserves and substitution. Other vaccine health remains unpriced. [imm-highlights] [imm-evaluation]
- V
- 1000 eligible age65+patients per practice-season (judgment). Hypothetical practice scale;500–2000 stress. Recipient-linked patient denominator absent. [flu-workflow-rct]
- delta
- 0.03 additional at-visit doses per eligible patient (judgment). Three percentage points: below modern 5.1-point intensive workflow result. Recipient influenza site changes ranged−2 to+6 points, uncontrolled; test 0–.08. [imm-poster] [flu-workflow-rct] [flu-standing-rct]
- rD
- 0.0006 unvaccinated influenza deaths per older adult-season (judgment). 60/100000 hypothetical future-season risk, anchored only broadly to substantial older-adult burden in 2024–25. Not an observed unvaccinated recipient risk. Stress 0–.001. [flu-burden25]
- rH
- 0.006 nonfatal influenza hospitalizations per older adult-season (judgment). Mutually exclusive nonfatal severe category; lower than some high-season burden, not claimed observed. Stress.002–.01. [flu-burden25]
- rI
- 0.05 nonhospital influenza illnesses per older adult-season (judgment). Separate nonfatal mild category to avoid double-counting hospital/death episodes. Stress.02–.10. [flu-burden25]
- e
- 0.3 relative prevention of modeled outcomes (judgment). Approximately 2025–26 older-adult hospitalization VE 31%; transferring to mortality and mild illness is uncertain. Tests.15–.5; mortality-zero sensitivity separate. [flu-ve26] [flu-method]
- L
- 5 discounted remaining QALYs per death prevented (judgment). Allows older age/comorbidity and future 3%discounting; not life expectancy for all older adults. Stress 3–8; no additional survival duration multiplier.
- qH
- 0.015 QALY per nonfatal hospitalization avoided (judgment). About 5.5 quality-adjusted days; acute morbidity only, no unmeasured long-term effect.
- qI
- 0.005 QALY per nonhospital illness avoided (judgment). About 1.8 quality-adjusted days; acute illness only.
- tau
- 0.5 incremental season-protection fraction (judgment). Accounts for later catch-up vaccination, timing and imperfect overlap with risk period. Not vaccine efficacy a second time. Stress 0–.8. [flu-method] [flu-workflow-rct] [flu-medicare]
- h
- 0.00005 QALY adverse burden per extra dose (judgment). Incremental transient symptoms, administration burden and rare adverse events relative to actual alternative care; not an observed aggregate utility loss. Under identical timely replacement, h=0. Other stress tests use 0.00002–0.0001. CDC's rare Guillain–Barré risk is not this utility quantity. [flu-safety]
- g
- 0.95 USA resident health share (judgment). We choose 100 otherwise-attributable practice implementations per annual cost equivalent, rather than the earlier 1,000-case probe. For scale, this is 0.2% of roughly 50,000 subscribers; subscribers are not unique practices and this is not measured conversion. The small conversion allows passive use, duplication and equivalent free guidance. A further 25% funding response allows reserves and substitution. Other vaccine health remains unpriced. [imm-about] [imm-f25]
- Q_other
- 0 additional QALYs from other recipient pathways (judgment). We choose 100 otherwise-attributable practice implementations per annual cost equivalent, rather than the earlier 1,000-case probe. For scale, this is 0.2% of roughly 50,000 subscribers; subscribers are not unique practices and this is not measured conversion. The small conversion allows passive use, duplication and equivalent free guidance. A further 25% funding response allows reserves and substitution. Other vaccine health remains unpriced. [imm-highlights]
Best estimate — explicit judgment: Cost: $10K; USA QALYs: 0.0009895668771214077; all-population QALYs: 0.0010416493443383239. C=3247254; b=0.25; K=100; V=1000; delta=0.03; rD=0.0006; rH=0.006; rI=0.05; e=0.3; L=5; qH=0.015; qI=0.005; tau=0.5; h=0.00005; g=0.95. One influenza season only, age65+; q=0.000451; additional doses=2.309643779020674. K is a hypothetical incremental implementation count, not observed downloads or honor-roll members. We choose 100 otherwise-attributable practice implementations per annual cost equivalent, rather than the earlier 1,000-case probe. For scale, this is 0.2% of roughly 50,000 subscribers; subscribers are not unique practices and this is not measured conversion. The small conversion allows passive use, duplication and equivalent free guidance. A further 25% funding response allows reserves and substitution. Other vaccine health remains unpriced.
Conditional older-adult influenza implementation test: Cost: $10K; USA QALYs: 0.009895668771214077; all-population QALYs: 0.010416493443383239. C=3247254; b=0.25; K=1000; V=1000; delta=0.03; rD=0.0006; rH=0.006; rI=0.05; e=0.3; L=5; qH=0.015; qI=0.005; tau=0.5; h=0.00005; g=0.95. One influenza season only, age65+; q=0.000451; additional doses=23.09643779020674. K is a hypothetical incremental implementation count, not observed downloads or honor-roll members.
Large timely high-yield implementation: Cost: $10K; USA QALYs: 3.7755469698397484; all-population QALYs: 3.8136838079189377. C=3247254; b=0.75; K=3000; V=2000; delta=0.08; rD=0.001; rH=0.01; rI=0.1; e=0.5; L=8; qH=0.015; qI=0.005; tau=0.8; h=0.00002; g=0.99. One influenza season only, age65+; q=0.0034400000000000008; additional doses=1108.6290139299235. K is a hypothetical incremental implementation count, not observed downloads or honor-roll members.
Weak implementation in mild season: Cost: $10K; USA QALYs: -0.00001033180650481915; all-population QALYs: -0.000012914758131023936. C=3247254; b=0.1; K=100; V=500; delta=0.01; rD=0.0001; rH=0.002; rI=0.02; e=0.15; L=3; qH=0.015; qI=0.005; tau=0.25; h=0.0001; g=0.8. One influenza season only, age65+; q=-0.000083875; additional doses=0.1539762519347116. K is a hypothetical incremental implementation count, not observed downloads or honor-roll members.
Existing support or materials suffice: Cost: $10K; USA QALYs: 0; all-population QALYs: 0. C=3247254; b=0; K=1000; V=1000; delta=0.03; rD=0.0006; rH=0.006; rI=0.05; e=0.3; L=5; qH=0.015; qI=0.005; tau=0.5; h=0.00005; g=0.95. One influenza season only, age65+; q=0.000451; additional doses=0. K is a hypothetical incremental implementation count, not observed downloads or honor-roll members.
Only nonfatal illness benefit: Cost: $10K; USA QALYs: 0.000021941615900696192; all-population QALYs: 0.00002309643779020652. C=3247254; b=0.25; K=1000; V=1000; delta=0.03; rD=0; rH=0.006; rI=0.05; e=0.3; L=5; qH=0.015; qI=0.005; tau=0.5; h=0.00005; g=0.95. One influenza season only, age65+; q=9.999999999999904e-7; additional doses=23.09643779020674. K is a hypothetical incremental implementation count, not observed downloads or honor-roll members.
Identical timely vaccination elsewhere: Cost: $10K; USA QALYs: 0; all-population QALYs: 0. C=3247254; b=0.25; K=1000; V=1000; delta=0.03; rD=0.0006; rH=0.006; rI=0.05; e=0.3; L=5; qH=0.015; qI=0.005; tau=0; h=0; g=0.95. One influenza season only, age65+; q=0; additional doses=23.09643779020674. K is a hypothetical incremental implementation count, not observed downloads or honor-roll members. Shared vaccine burden cancels; these are displaced doses, not additional administrations.
Counterfactual: Existing clinic workflows, electronic-record vendors, professional societies, CDC guidance and other coalitions can substitute for Immunize.org materials. Templates already online may remain available without a new gift. K must count implementation actually induced, not honor-roll enrollment, pageviews or workshop attendance. b handles funding source replacement separately. Medicare already covers seasonal flu vaccine without patient payment at participating providers; clinical access and workflow can still limit receipt. tau allows later vaccination elsewhere and dose timing. No public-payer savings are converted to health. Identical timely vaccination elsewhere has the same ordinary adverse effects: set tau=0 and h=0. Negative probes require genuinely additional ineffective or duplicate doses, not shared counterfactual harms.
Attribution: All recipient cost is retained while the conditional health calculation considers only older-adult influenza. Other vaccines, policies, translated safety information and reduced errors may matter greatly, but require separate age/pathogen-specific clinical bridges and counterfactuals. No generic vaccine QALY coefficient is applied to all output. No herd-immunity multiplier, indefinite recurring practice benefit, honor-roll causation, saved healthcare dollars or productivity is credited. Autonomy and consent concerns in policy advocacy are not erased by this narrow clinical calculation.
We choose 100 otherwise-attributable practice implementations per annual cost equivalent, rather than the earlier 1,000-case probe. For scale, this is 0.2% of roughly 50,000 subscribers; subscribers are not unique practices and this is not measured conversion. The small conversion allows passive use, duplication and equivalent free guidance. A further 25% funding response allows reserves and substitution. Other vaccine health remains unpriced. Zero and adverse outcomes remain possible; the quantified pathway is not a complete portfolio valuation.
Sensitivity
- At conditional q=.000451 and g=.95, recipient support must produce at least one net additional at-visit dose per $42.845 to meet $1 million/10, or per $4.2845 to meet $100000/10. The timing/alternative-protection discount tau is already inside q; do not apply it twice.
- Conditional implementation assumptions yield about $10.1 million/10. Favorable large-scale inputs yield about $26000; weak seasonal benefit and no marginal implementation remove the positive price. This wide span is not a claimed confidence interval.
- With V 1000, delta.03, b.25 and cautious q, K must be≥10105 annual attributable implementations for $1 million/10 or≥101054 for $100000/10. No observed denominator supports either target. Larger practices, more vaccines or durable effects could change this but require evidence.
- Restoring $81792 recognized donated services increasesC and conditional price by 2.52%. Including an illustrative $50 external vaccine/administration cost peradditionaldose adds approximately $1.17 million per 10 USAQALYs at cautious q. That is a sensitivity, not an actual procurement price; patient/provider opportunity costs remain.
- Without modeled mortality benefit, acute morbidity benefit nearly cancels the adopted transient adverse allowance. This exposes reliance on event-risk, mortality-effect and remaining-health assumptions, rather than proving poor clinical vaccination value.
- For identical timely vaccination elsewhere, tau=0 and incremental h=0, so net health change is zero. Harm can remain when an ineffective or duplicate dose is genuinely additional, not merely obtained from a different provider.
- One season only is credited. Multi-year workflow persistence would need continued use, vaccine updates, personnel continuity and protection against counting the same implementation again in later fundraising.
- Do not treat FY 2025 foreign expense 26524/totalexpense as the USA health fraction, or apply older-adult influenza q to HPV, hepatitisB, meningococcal or childhood vaccines.
- Honor rolls may improve practice incentives, but existing high-coverage institutions self-select. Prevented outbreaks or policy losses require causal probability and affected-population models, not a count of recognitions.
Unresolved inputs
- Current funding-contingent operating plan and reserve/sponsor commitments showing which guidance, implementation support or policies change if ordinary donations change.
- Deduplicated practice cohort with verified baseline workflow, material use, actual implementation and comparison against equivalent free guidance or routine quality improvement.
- Vaccine-, age-, risk- and season-specific additional completed doses, including off-site/catch-up vaccination and changes in denominators or record linkage.
- USA 50 states/DC resident outcomes and global guidance attribution; not visitorIPorforeignexpenseproxies.
- Clinical event risks for marginal vaccine recipients, causal severe/mortality effectiveness, remainingquality-adjusted survival, timing and adverse burden.
- Full downstream vaccine/administration and provider implementation costs, competing clinical work and public/private financing substitution.
- A separate net-health model for other vaccines, safety guidance, policy work and birth-dose/honor-roll incentives; prevent overlap with standing-order effects.
- Latest audit/control remediation, current industry/public funding concentration and explanation of differing 2025 download totals.
5. Funding and previous grants
FY2025 tax expense was $3,181,332; restoring $65,922 cost of goods sold gives $3,247,254. Schedule D adds $81,792 donated services for $3,329,046 gross recognized resource expense, including $10,300 investment-management costs netted in the audited presentation. Payroll/benefits were $1.67 million; partnership and educational programs split most program spending. Contributions fell from $3.57 million to $2.63 million, including $437,500 government grants, yet tax revenue exceeded functional expense by $610,867. June 2025 unrestricted net assets were $6.90 million, with $1.40 million cash and $6.40 million securities. The 2023 audit found weak financial-statement preparation and segregation controls and an incorrect federal report, but no questioned costs or underlying cash/expenditure discrepancy; management reported correcting that form inDecember 2023. Current remediation needs checking. That audit also reported 47% pharmaceutical-company funding in 2023—not a current share or evidence of improper influence. Reserves and sponsor support require a specific funding-contingent plan before assigning strong marginal additionality.
Annual expenses
Organization-level spending, including programs, administration and fundraising. The research list averages three comparable, consecutive full fiscal years when available.
- FY 2023: $4.0M; Immunize.org (EIN41-1768237), 12-month period, Accrual gross recipient expense: tax functional expense plus COGS and recognized donated services; investment-management expense retained. Source
- FY 2024: $3.1M; Immunize.org (EIN41-1768237), 12-month period, Accrual gross recipient expense: tax functional expense plus COGS and recognized donated services; investment-management expense retained. Source
- FY 2025: $3.3M; Immunize.org (EIN41-1768237), 12-month period, Accrual gross recipient expense: tax functional expense plus COGS and recognized donated services; investment-management expense retained. Source
6. Sources
- Original Form 990, fiscal year ended June30,2025. Immunize.org / IRS via ProPublica. Published: 2026-03-22; retrieved: 2026-09-13.
- Original Form 990, fiscal year ended June30,2024. Immunize.org / IRS via ProPublica. Published: 2025-04-04; retrieved: 2026-09-13.
- Original Form 990, fiscal year ended June30,2023. Immunize.org / IRS via ProPublica. Published: 2023-12-22; retrieved: 2026-09-13.
- FY2025 Schedule D: audited/tax expense reconciliation. Immunize.org / IRS via ProPublica. Published: 2026-03-22; retrieved: 2026-09-13.
- FY2024 Schedule D: audited/tax expense reconciliation. Immunize.org / IRS via ProPublica. Published: 2025-04-04; retrieved: 2026-09-13.
- FY2023 Schedule D: audited/tax expense reconciliation. Immunize.org / IRS via ProPublica. Published: 2023-12-22; retrieved: 2026-09-13.
- FY2025 Schedule F: international guidance activities. Immunize.org / IRS via ProPublica. Published: 2026-03-22; retrieved: 2026-09-13.
- FY2023 audited statements and federal findings, with corrective response. Immunize.org / Mayer Hoffman McCann P.C. via Federal Audit Clearinghouse. Published: 2023-12-19; retrieved: 2026-09-13.
- Fiscal2025 program highlights. Immunize.org. Published: not stated; retrieved: 2026-09-13.
- Current resources and2026–27 influenza update schedule. Immunize.org. Published: not stated; retrieved: 2026-09-13.
- Current organizational overview and public education sites. Immunize.org. Published: 2026-08-20; retrieved: 2026-09-13.
- Current standing-order template library. Immunize.org. Published: not stated; retrieved: 2026-09-13.
- Steps to implementing standing orders in clinical practice. Immunize.org. Published: 2023-06-12; retrieved: 2026-09-13.
- Funding sources and partners. Immunize.org. Published: 2024-08-20; retrieved: 2026-09-13.
- November2025 donor appeal and activity claims. Immunize.org. Published: 2025-11-19; retrieved: 2026-09-13.
- Five-clinic standing-orders implementation evaluation. Tan, VanOss, Ofstead and Wetzler, American Journal of Infection Control. Published: 2019-10-18; retrieved: 2026-09-13.
- Original five-clinic evaluation poster: vaccine-specific results and limitations. Immunization Action Coalition / Ofstead & Associates. Published: not stated; retrieved: 2026-09-13.
- BE IMMUNE randomized clinic workflow trial. Mehta et al., JAMA Internal Medicine. Published: 2026-01-05; retrieved: 2026-09-13.
- Randomized inpatient computerized standing orders versus reminders. Dexter et al., JAMA. Published: not stated; retrieved: 2026-09-13.
- 2024–25 flu burden and burden prevented, updated estimates. CDC NCIRD. Published: 2026-03-12; retrieved: 2026-09-13.
- Methods and limitations of vaccine-prevented influenza burden model. CDC NCIRD. Published: 2024-12-05; retrieved: 2026-09-13.
- 2025–26 interim influenza vaccine effectiveness, test-negative networks. Maloney et al., CDC MMWR. Published: 2026-03-12; retrieved: 2026-09-13.
- Influenza vaccine safety and adverse effects. CDC. Published: not stated; retrieved: 2026-09-13.
- Medicare Part B seasonal influenza vaccination coverage. CMS. Published: not stated; retrieved: 2026-09-13.
- Current public donation page. Immunize.org. Published: 2025-11-11; retrieved: 2026-09-13.